Nike Inc. is a global athletic footwear, apparel, and equipment company based in Beaverton, Oregon. It designs and markets products under the Nike, Jordan, and Converse brands, spanning categories such as running, basketball, soccer, training, and lifestyle. Nike sells through Nike-owned retail stores, e-commerce platforms, and a network of third-party retailers and distributors worldwide. Its largest markets are North America, Greater China, and Europe, Middle East and Africa, with additional operations across Asia Pacific and Latin America. Nearly all production is outsourced to contract manufacturers, primarily in Vietnam, China, and Indonesia. Revenue comes from wholesale sales to retailers, direct-to-consumer sales through stores and digital channels, and licensing. The company also operates the SNKRS app and Nike Training Club, and it markets through endorsements with athletes and sports teams.

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